NatGeo Wild is a channel of National Geographic Channel dedicated to nature and the creatures that inhabit it.
The client’s request was to generate the brand and the complete set of visuals on-air.
This design had to be different from the main channel, but at the same time remain within the NatGeo standards.
Due to the fact that NatGeo logo is widely known, the IDs concept was to preserve the
original brand concept but applying certain changes so as to reflect the distinctiveness
of this thematic channel.
The interventions were inspired on natural phenomena: erosion, flooding or else, interacting
in habitats which add certain attributes.
