Baby Tv
Baby TV is a European channel for kids from 0 to 3 years old. The client had a logo and a set of characters representative of the channel. The objective was to increase the ID graphic system.
One peculiarity of this job was using typography as less as possible, due to the target group of the station.
Different graphic environments were proposed, based on 3 work lines:
1- Contexts:
Using existing characters and generating changes in graphic languages and new environments.
2- Didactics:
Two proposals were developed:
a. Shape, colour and sound games with abstract language.
b. Interaction pieces based on questions such as: what is that? what colour is it? How many are there? what sound does it make?
3- Games:
Different kinds of games were recreated, such as construction toys, cubes and dominoes.
Each ID proposes a different game situation with a recreational aim.
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